Listen.
Build.
Amplify.
My path started in publishing, back when communicating meant writing: finding a story, verifying it, delivering it to an audience. From there the job broadened by degrees — first towards press office work and media relations, then towards digital content and social, and finally towards the strategy that ties the two together.
Nine years on, the substance hasn’t changed: understand a story and bring it to the right people. What’s changed are the tools and the scale — from press rooms to social feeds, from a single article to a brand’s full editorial plan.
I ran communication and press office for Kings League Italia, the Italian market of an international sports entertainment league created in Spain. I contributed to the content strategy of OTT platform Mediaset Infinity. I helped shape the editorial identity of Pianeta Serie B, a publishing platform with a community of hundreds of thousands of followers.
Tools: WordPress · Adobe Photoshop, Premiere, Illustrator, After Effects · CapCut · Canva · Meta Business Suite · Google Analytics · HubSpot · Generative AI (Claude, ChatGPT, Gemini, Higgsfield, ElevenLabs, Nano Banana)
Languages: Italian (native) · English (full professional) · Spanish (full professional) · French (basic)
total followers across platforms for Pianeta Serie B (Feb 2023 – Sep 2026), +20% engagement and +70% accounts reached.
national and international media mentions in 7 months for Kings League Italia, with more than 150 press releases and over 20 matchdays with accreditation managed.
Open to roles in communication, PR, social media, content and marketing, with a focus on sport business, media and entertainment.
Press office management, media strategy and corporate communication. Editorial coordination across multiplatform sports networks.
Press releases · Media relations · Editorial coordination
Social strategy, community building and storytelling for sports audiences. Content editing and editorial production across multiple channels.
Social strategy · Community · Content editing
Sport marketing, sport tourism and sustainability communication. Territorial branding for clubs, federations and destinations.
Sport marketing · Sport tourism · Sustainability
Ongoing production of editorial content on Italy’s Serie B football league: articles, interviews and on-the-field reporting. End-to-end WordPress workflow management and SEO optimization.
Strategic management of Instagram, Facebook and TikTok: content formats, editorial calendar, native video production and community management. Results: from around 35,000 to more than 75,000 total followers across platforms, +20% average engagement, more than 3 million monthly content views.
Editorial content on European football and UEFA competitions. SEO best practices and cross-channel coordination between website and social.
Communications management for talent in the sports industry, including coaches and players: public positioning, media appearances and digital presence. Direct, continuous client relationship, from brief to execution.
Press office, media relations and accreditation for Kings League in Italy. Editorial planning, exclusive interviews, influencer marketing strategy and video production for live events.
Full-match filming of youth-team games (Primavera, U17, U16, U15), highlight editing and short-form content, from shooting through delivery of materials for TV and online.
Editorial strategy development for Infinity+ streaming content, UEFA Champions League content planning, and on-platform experience curation.
Daily editorial coverage of Palermo FC: news, interviews, pre/post-match reports, on-site presence at press conferences and official matches.
Two cases told in full: how the editorial line of Pianeta Serie B changed and how Kings League Italia entered traditional media.
Operational sustainability skills in sport: legal framework, governance, environmental and social sustainability, impact finance, marketing and sustainability reporting.
Program focused on sports marketing, media management and strategic communication in football. Thesis: «Serie A League is a Media Company: the Case History of Radio TV Serie A».
Television specialization, focused on new audiovisual distribution models. Thesis: «OTT and streaming in sport: from overtaking Pay TV to disruption».
Study of communication languages, digital media and contemporary journalism. Thesis: «Social Networks in the world of sport».
One professional reporting project for a real organisation and three simulations developed during the IULM Master in Sports Marketing and Communication.
First sustainability report for the organization, drafted according to the VSME standard published by EFRAG for SMEs: activity mapping, ESG data collection and document drafting, adapted to the context of mass sporting events. Produced within the «Sustainability Manager in Sport» advanced course.
Activation plan for EA Sports FC, title sponsor of the Italian Supercup, with fan-engagement strategies across every phase of the event.
Concept for a new sponsorship model, positioning a luxury brand within professional football, in line with the trend of luxury brands entering sport.
Business plan for a new stadium owned by Palermo FC: benchmark analysis, economic and environmental impact, and a financially self-sufficient management model.
For collaborations, editorial projects and opportunities in communication, content and sustainability — with a focus on sport business and media.
