Listen.
Build.
Amplify.
My path started in publishing, back when communicating meant writing: finding a story, verifying it, delivering it to an audience. From there the job broadened by degrees — first towards press office work and media relations, then towards digital content and social, and finally towards the strategy that ties the two together.
Nine years on, the substance hasn’t changed: understand a story and bring it to the right people. What’s changed are the tools and the scale — from press rooms to social feeds, from a single article to a brand’s full editorial plan.
I ran communication and press office for Kings League, an international sports entertainment league. I contributed to the content strategy of OTT platform Mediaset Infinity. I helped shape the editorial identity of Pianeta Serie B, a publishing platform with a community of hundreds of thousands of followers.
Tools: WordPress · Adobe Photoshop, Premiere, Illustrator, After Effects · CapCut · Canva · Meta Business Suite · Google Analytics · HubSpot · Generative AI (Claude, ChatGPT, Gemini, Higgsfield, ElevenLabs, Nano Banana)
organic followers gained across all platforms for Pianeta Serie B — +20% engagement, +70% average reach.
national and international media mentions in 7 months for Kings League, the official site’s first Italian editorial plan.
Open to roles in communication, PR, social media, content and marketing, with a focus on sport business, media and entertainment.
Press office management, media strategy and corporate communication. Editorial direction across multi-platform sports circuits.
Press releases · Media relations · Editorial direction
Social strategy, community building and storytelling for sports audiences. Content editing and editorial production across multiple channels.
Social strategy · Community · Content editing
Sport marketing, sport tourism and sustainability communication. Territorial branding for clubs, federations and destinations.
Sport marketing · Sport tourism · Sustainability
For collaborations, editorial projects and opportunities in sport business, communication and sustainability.
